Ferguson & Kubisheski offers a wide range of accounting and advisory services, but their digital presence needed to better communicate the depth of their expertise while helping visitors quickly identify the services most relevant to their needs.
Solution
The goal of this redesign was to create a more structured and informative experience, making complex service offerings easier to understand and explore. Content and visual hierarchy were carefully organized to highlight key areas of expertise. The visual direction was intentionally polished and professional to reflect the firm's longstanding reputation and industry knowledge.
Impact
The redesigned website presents the firm's expertise in a more accessible and engaging way, helping prospective clients better understand available services and reinforcing the credibility of the Ferguson & Kubisheski name.
Challenge
Home page
Inside page (1)
Inside page (2)
UX Research