YSB Ottawa needed a consistent and engaging visual presence across social media and event materials that could communicate sensitive topics in a clear, accessible, and youth-focused way.
Solution
I developed and managed monthly organic social content, supported by a cohesive visual direction designed to balance clarity with empathy. Design decisions focused on simplifying complex messaging, using strong hierarchy and approachable visuals to ensure information was easy to understand and appropriate for a wide youth audience. This included promotional materials such as posters and large-format banners for events.
Impact
The refreshed visual communication helped strengthen consistency across YSB’s outreach efforts and improved the clarity of information shared with the youth and community members.
Challenge
Social Media Posts
Large Print Ads
